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Frequently Asked Questions
How long has the Natural Form Sleep System been available?
Our Self Adjusting Technology® was originally introduced into the health care industry (hospitals, nursing homes & home care) in 1997 for the treatment and prevention of bedsores (decubitus ulcers). Bedsores can quickly develop when blood and oxygen are occluded from healthy tissue. Healthy tissue actually dies and a wound opens since the body is oxygen deficient. This technology quickly gained popularity among physicians and clinicians once the trials supported its clinical efficacy. Due to the pressure relieving success in the health care markets, WCW brought this technology to consumers in 2001. Hilton Hotels will be putting the Natural Form in every Hilton Garden Inn Hotel room by 2009 to increase guest satisfaction and loyalty.
Why don't you sell the Natural Form in stores?
3 Reasons
1st, Retail is extremely expensive. The majority of the cost for consumer mattresses is found in advertising. Some national brands spend over $1,000,000 per week marketing their beds. Infomercials, paid actors, full page newspaper ads, and TV spots cost a fortune. Guess who pays for this? Then throw in the cost for leasing, electric, phone, payroll, insurance, liability insurance, mall/shopping center expenses, maintenance, repairs, etc.
Remember that consumer mattresses are not designed to help the public get the best sleep possible. They are designed to sell the most mattresses in the shortest amount of time...with materials from the lowest bidder...shipped to a dealer who has high overhead and carries many brands. Now throw in the spiffs that sales people get. Did you know the store salesperson gets paid more money to sell brand X over brand Y. Which bed to you think they will be excited to show you?
2nd, Research shows that it can take between 4 and 6 weeks to get used to a bed. Driving around town and then lying on basically the same bed for 15 minutes does not give any indication of whether deep REM sleep and proper spinal support will be achieved. Also, who really lies in the same position in which they sleep! It's too embarrassing:) In light of this, we offer a 90 night trial period.
3rd, The Natural Form is a medically-based product not suited for the high pressure mattress environment. The Natural Form is not a consumer grade mattress and therefore not sold in traditional high pressure mattress stores and malls. We use health professionals to educate patients on the benefits of proper sleep as well as the optimum sleeping environment for optimum health. Our sleep consultants are trained in sleep science and mattress technology. People value having a knowledgeable sleep professional help them choose the bed where they will spend 1/3rd of their lives. The professional way to buy a bed is to sleep on the decision for 90 nights…not be pressured into buying the bed while in a store. We always leave you in a great mood! Remember, over 80% of our customers come from referrals.
What is Self Adjusting Technology®?
Self Adjusting Technology® is a revolutionary new technology that dynamically responds to a person's body weight to provide the lowest possible interface pressures regardless of body weight, shape or size without the use of electrical motors, pumps or sensors. The Natural Form Sleep System is the only bed that will automatically adjust the internal pressure to compensate for changes in position during sleep. That way, when you turn from your back to your side, the bed will automatically adjust the internal pressure to compensate for the increased pressure due to sleeping on your side. The lower the interface pressure against the tissue, the better night’s sleep you will experience.
How does Self Adjusting Technology® work?
Self Adjusting Technology® ensures that interface pressure against your skin is below the point where you are prone to pressure points which cause tossing and turning. The Natural Form contains independent air cylinders equipped with patented intake and outtake air valves. These valves automatically monitor, regulate and maintain the clinically proven air pressure inside each cylinder to eliminate harmful pressure.
Originally designed for treatment of pressure ulcers (bed sores), Self Adjusting Technology® ensures that the pressure against your skin is below the point where you will get a pressure point regardless of sleep position. For example, let’s say you start out on your back. Then you roll to your side. Pressure increases when you sleep on your side. Unfortunately, no other bed can adjust the internal pressure to compensate for the increased pressure against your skin. The Natural Form with Self Adjusting Technology® automatically readjusts to your new position without changing a “number”. We know the exact internal pressure or “number” that your bed should be to eliminate all harmful pressure against your skin. That is why so many hospitals use our technology for patients that cannot move.
Self Adjusting Technology also creates a dynamic sleeping surface that adjusts perfectly to the contours of your body to properly support your spine. That is why so many Chiropractors sleep on our bed and recommend it to their patients.
Why is Consumer Reports inaccurate regarding their Mattress Evaluation?
Consumer Reports is a great publication for researching commodity products often found in a retail setting. For example, if you are buying a washing machine, Consumer Reports will give you a nice comparison of plusses and minuses of certain brands. However, unless you sell enough washing machines to meet their standard of being a "player", they will not consider your product even though you make the "best" washing machine.
In a June, 2006 report, Consumer Reports hired "industry insiders" to analyze "top brand" mattresses. Unfortunately, the consumer industry "insiders" did not consider any specialty mattresses. These insiders worked for companies that still use innersprings! These folks have never been involved in the development, testing, and evaluation of medical-grade clinical sleep systems (Natural Form), which offer benefits not available in consumer-grade mattresses.
Hospitals do not use consumer mattresses any longer due to the risk of bed sores and their failure to properly support the spine.
Consumer Reports also fails to report that research shows that lying on a mattress for 15 minutes in a store (which Consumer Reports recommends) has little correlation to long term satisfaction or sleep quality. The research shows it can take 4 to 6 weeks to get used to a mattress. Those "industry insiders" want you to believe that lying on their beds in a retail environment is all you need. Make sense?
Why don’t you use Memory Foam?
Memory foam cannot displace body weight; it can only absorb it. Therefore, you are prone to pressure points which cause tossing and turning. In addition, you have to sink so far into memory foam to get any pressure relief that you end up increasing body temperature. People complain that memory foam makes them hot. This increase in body temperature is detrimental to optimum sleep. People also complain that it is difficult to turn over during the night because of the nature of memory foam. You simply sink too far into the foam to change positions comfortably.
The average person perspires 1 pint of fluid per night. This perspiration goes right into the foam. We use an all natural wool cover that can be washed in your machine at home. In addition, wool can absorb 30% of its weight in moisture without feeling damp
What's the difference between a supportive and firm mattress?
A supportive mattress is one that is able to give support in the small of the neck, the lumbar area in the small of the back and behind the knees. A firm mattress such as an inner spring mattress is not able to conform to the unique curvature of the body and makes you conform to the mattress. A firm, hard sleep surface is actually non-supportive. The body has curves that form bridges just like the arch in your feet. What would happen if there was no arch support in your shoes? We all know the answer and it doesn't take a medical study to prove the results!Your mattress should conform to you, not you conform to it. On a hard, firm, "board like" mattress that does not conform to the body, the hips and shoulders are pushed up, forcing the body out of alignment. However, the mattress should conform to you, allowing the body to sink into it, slightly caressing and cuddling it, to support and fill into the small parts of the body or the bridges (arches). Comfort also comes from conformity and allows for a more restful nights sleep. Conformity allows for better weight distribution, which means less pressure on any particular part of the body.
Why is it so important to sleep on an anatomically supportive mattress rather than a firm mattress?
When lying on your back, support is critical in the Cervical Lordosis (neck area), Lumbar Lordosis (lower back area) and even behind the knees. Most people are unable to sleep on their back due to little or no support in the low lumbar region, yet sleeping on your back is the healthiest possible position to sleep. On your back, we distribute our body weight across the widest surface of your body, which minimizes pressure points, and your spinal system along with your internal organs is in proper alignment. If the mattress doesn't fill into these areas, giving proper support, then the spine is forced into an unnatural position. This can cause a pinching of the disc by the vertebrae. In between each vertebrae there is a "cushion" material called a disc. These "plastic" discs are made of sponge-like material and revive themselves at night, by absorbing water and nutrients while you are sleeping to do the job during the day. True orthopedic support while you are sleeping means maintaining proper spinal alignment. How would you feel if you stood sideways or stood leaning backwards all day? Why should you feel any different if you slept for eight hours with your back out of alignment?With new understandings of the human body, researchers and physicians are beginning to look at the ergonomics of the human body. We now know that the natural skeletal curves of the body must be supported. These skeletal curves include the arch of the foot in the standing position and the small of the back in the seated and lying position. Few people would argue with the fact that a supportive office chair or automotive seat should have a lumbar support for the small of the back. They would not describe a supportive seat as two flat hard surfaces. If the above two descriptions of a supportive shoe and seat are accurate, then how can we describe a supportive mattress that needs to support the skeletal curves, as flat and hard? The description of a supportive mattress should include enough cushion material to "fill into" the skeletal curves distributing the weight evenly and reduce pressure on the joints.
Why is pressure relief beneficial to optimum sleep?
Pressure relief is vital to your health and wellness. By sufficiently reducing pressure against your skin, you allow oxygen rich blood to flow freely throughout our bodies. The Natural Form Sleep System is an advanced system that will equalize pressure throughout your body by distributing the pressure evenly from head to toe. Because this mattress conforms completely to your body, it keeps you in an anatomically correct position, eliminating strain on your spinal system and back muscles. You are evenly supported on every part of your body. On conventional inner spring and foam mattresses, your body weight is not displaced; rather it is absorbed, so your muscles become contracted.When support is equalized with the self adjusting air system, your muscles can relax and your body rejuvenates itself throughout the night. And in the side lying position, pressure becomes more critical than support. On your side, with all your upper body weight pushing down on the shoulder cuff, lack of circulation and nerve entrapment can cause discomfort requiring constant repositioning of yourself all night long. The same is true for your hip area, with all the lower body weight concentrated on the hip pointer, again causing discomfort if you are on a too firm mattress. How long can you sit with your legs crossed before you start to feel the "tingle?" Why should you think you could sleep in an uncomfortable position for any greater length of time?
Yes, the Natural Form Sleep System can provide pressure relief, thereby reducing tossing and turning throughout the night. The average person tosses and turns 60 to 100 times a night. This is because it is literally impossible to take enough pressure off the body by sleeping on inner springs or foam. Approximately every 10 minutes our brains are receiving signals to move our bodies since too much pressure is being applied against our tissue, interrupting proper blood circulation.The Natural Form provides a sleeping environment that allows blood and oxygen flow throughout your entire body. Circulation decreases with age, and the nerve endings and little capillary blood vessels become closer to the skin's surface. Pressure points of the body, like the shoulders and hips, become more sensitive to a firm sleep surface, restricting proper blood flow and causing discomfort. Sleeping on a Natural Form automatically assures less tossing and turning because it eliminates pressure points.
Why is deep sleep important?
Deep sleep is not just an anecdotal description - it's a measurable phenomenon that researchers call "Stage 4" sleep. This is a period of sleep in which the body is at complete rest: brain activity is quiet, breathing is slow and the muscles are totally relaxed. Many years of clinical sleep research have proven that the more time you spend in Stage 4 sleep without interruption, the more rested you feel in the morning.One thing that interrupts Stage 4 sleep is physical discomfort. If your mattress is pressing against your tissues, reducing blood circulation, you will be leaving Stage 4 sleep and will be tossing and turning trying to find a comfortable position. The Natural Form Sleep System provides for a prolonged, deep, restorative and restful night's sleep, assuring that you wake up better rested, more alert and more rejuvenated.
Why is proper blood & oxygen circulation so important while we sleep?
Blood's purpose is to transport nutrients (vitamins, minerals, enzymes, amino acids, proteins, hormones) to the cells. The primary agent to deliver nutrients to the cells is oxygen! Blood carries oxygen! The richer the oxygen contents of your blood, the better your body functions along with having a stronger immune system. Sleeping on a Natural Form Sleep System puts your body in an environment below capillary closure at all times, meaning oxygen is never being occluded or cutoff due to pressure building up on your body. Proper blood circulation is allowed throughout the night carrying oxygen rich blood.Sleeping on inner spring and foam mattresses creates an environment of oxygen deficiency. Oxygenation is paramount to our overall health and wellness. Air displaces weight, unlike inner spring and foam mattresses which can only absorb weight. The significance of this is vitally important since our objective is to lower the interface pressures against the body, allowing oxygen rich blood to flow freely throughout our system.
What other benefits do you realize by having oxygen rich blood circulation while sleeping?
The decrease of oxygen is the number one reason for depression, headaches and migraines, research indicates without exception, a correlation between decreases in oxygen levels and concurrent increases in human illness and disease. Dr Otto Warbug (Nobel Prize winner into the cause of cancer) has shown that cancer cells can only begin to proliferate in the human body when our cells become oxygen deficient...and that cancer cells cannot proliferate at all when exposed to an oxygen-rich environment. “In all serious disease states, we find a concomitant low oxygen state. Low oxygen in the body tissue is a sure indicator for disease...and is the fundamental cause of all degenerative disease." (Dr Stephen Levine - Author of "Oxygen Deficiency: A Concomitant to All Degenerative Illness.") The Natural Form Sleep System provides a sleeping environment that allows sufficient blood and oxygen flow throughout your entire body. The more oxygen we are able to deliver to the brain, the better able it is to function. Oxygen is the key fundamental element of triggering Human Growth Hormone (HGH) receptor activity. Human Growth Hormone is commonly referred to as the fountain of youth! This activity primarily happens at night while you are in a deep restful sleep. Human Growth Hormone has to be in adequate abundance in order for you to have a strong immune system.Also, our bodies have human electrical fields that emit a frequency. Sleeping on inner spring and foam mattresses interrupts the natural emission of frequency due to occlusion of blood flow. When we compromise our natural frequencies by sleeping on a mattress other than a gas (air, water, gel) we suppress the immune system and become susceptible to disease and free radical damage. We actually speed up the aging process.
How does pressure relief affect our nervous system?
Our nervous system has three main parts: Brain, Spinal Cord & Nerves. Our brains are our command center and our nerves connect the spinal cord to every part of our bodies. A healthy nervous system allows our bodies to perform at an optimum level. Too much pressure on our spinal system can cause compression, irritation and stretching of our nerves. This will choke the natural supply of nerves to the spinal system, negatively affecting the performance of our bodies and overall health and wellness. Eliminating nerve interference is also paramount to efficient functioning of our immune system and organs. Sleeping in an environment below capillary closure eliminates nerve interference since excessive pressure is removed. The healthier your spine, the healthier your nervous system, the healthier you will be!
Is the Natural Form's technology reimbursable for Medicare, Medicaid and Private Insurance?
Yes, the Natural Form is the only mattress recognized by the U.S. Government and Private Insurance in the consumer mattress marketplace. It has its own HCPS Code E0 373 Non Powered Pressure Relieving Mattress. Memory Foam and Sleep Number Beds are not recognized as Durable Medical Equipment under this Reimbursable Billing code. Our Self Adjusting Technology was medically tested and scientifically evaluated by the U.S. Government for 6 years before it was awarded this prestigious recognition.
Will my partner feel the same comfort?
Yes, your partner is sleeping on his/her own set of independent cylinders, which are adjusting optimally to his/her specific body regardless of yours.
Does the Natural Form make noise when you lie on it?
No, the Natural Form makes absolutely no noise when you lay on it or move around on it.
Is there a pump or motor?
No, the Natural Form utilizes the atmosphere as its power source. The Natural Form allows you to sleep comfortably without having to worry about mechanical problems or the use of electricity which increases risk for fire.
How long is the Warranty?
We offer a 20 year pro-rated warranty. This warranty is a reflection of our commitment to unwavering quality, engineering and product integrity. One third of your life is spent in bed. We want your experience on the Natural Form Sleep System to be a simple luxury that improves the quality of your life...for the rest of your life!
Why does the Natural Form use a wool cover?
Wool has been proven to be the best material on which to sleep. Wool is an amazing fiber that man has not been able to duplicate. We all perspire 1 pint of fluid per night. Wool can also absorb over 30% of its weight in moisture without feeling wet. Therefore, wool eliminates that damp, clammy feeling we often experience due to perspiration during sleep.
Studies show that sleeping on virgin wool lowers skin temperature and causes a more uniform heart rate. It is hygienic, hypoallergenic and makes you feel warmer in the winter and cooler in the summer. The Natural Form is a combination of 21st Century technology and mother-nature's best kept secrets with one goal in mind: To provide the finest sleep environment.
How important is eliminating dust mites from our mattress and why is Natural Organic wool so important?
Mattresses, (where 1/3 of you life occurs), are a prime habitat for dust mites. A typical mattress has anywhere from 100,000 to 10 million dust mites inside. Dust mites feed on human skin scales, which we shed all the time. We shed approximately 1g of skin a week in our beds, and we spend up to eight hours a day there, producing about a pint of water in sweat, which causes RH Relative Humidity to remain at a high level. Throughout their lifetime (approximately 3 months), dust mites produce around 2000 fecal pellets, each containing digestive enzymes to which some people are allergic. The same pellets are breathed in by humans, becoming lodged in the bronchi, which are the two branches of the respiratory tract between the trachea and the bronchioles. These pellets cause a local inflammation in the area of the bronchi where they have lodged. If a person is exposed to dust mite feces over a long period of time the inflammation becomes chronic, i.e. persists for a long period of time. Because the once smooth airway is now narrowed and uneven, the airway through it becomes turbulent, causing wheezing. In short, the dust mite allergen plays a major part in the development of allergic asthma in 85% of cases.
Will I toss and turn less at night? |
